I recently stumbled across a 2017 article by Donald Richardson with the intriguing title “Why do architects want to be artists?” As a key part of my day job has a focus on public art administration, where architects and artists are both key agents, I naturally read on with some interest.
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I’m Roslyn, a Certified Brand Specialist and a Strategic Creative Director who understands business. I am the Creative Director and Owner of bespoke design and brand consultancy Bold Type Creative.
FUTURE THINKING, STRATEGY MAKING CREATIVE
At Bold Type, I strategise and assemble best-of-breed creatives in design, copywriting, web development and SEO.
I’m moved to look deeply at how your brand and strategies influence behaviour, decision-making and resonate with your ideal customers. I style brands with a Strategic eye and I work great with kind organisations that want to change the world.
THE BACKSTORY
I’ve been actively engaged in the design, branding and marketing business for over 20 years.
Working in the creative field since, ahem, the mid 90’s (oh yeah!) I cut my teeth in publications and events designing everything from recipe books, novels to coffee books and conference posters. I’ve studied Visual Art and hold a BA in Arts Management from the world-famous West Australian Academy of Performing Arts. (…Hugh went there - and yes I love saying that). As an ENFP-T (Extrovert, Intuitive, Feeling, Perceiving - Turbulent) I’m going to get very excited about your brand and be brimming with ideas. I’ll happily brainstorm with you till the cows come home!
I’m motivated by the generosity and guidance of my mentors who encourage me to be engaged in fulfilling work and become my best. Their willingness to input into me inspires me to do the same. Based in Perth, Western Australia where I live with my art and design-obsessed family, I thrive on working with clients around the globe.
